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USA: Elizabeth Barry & Associates Summer Newsletter (Jul 24, 2009)


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EB & Associates

We're Turning Up the Heat with Summer Marketing Success Stories


The Longest Legs on Broadway Got their Sea LegsEver get a star named after you? If not, how 'bout a dot?

Artist, David Ilan and creative maven, Jerry Biederman are working with us to build promotion and excitement for their nationwide Michael Jackson pointillism portrait. You can get involved by placing your name as one of the 1,000,000 dots. Visit to get your dot named after you. It's free. Click on the image to watch their video. (Ilan's worked with major celebs. Rub shoulders with this project and do your part for Michael.)


Luis Salgado's Mission "Lives Forever!"

We're about to put Luis Salgado's name and non-profit organization, front and center as part of the NY Latino Film Festival. This Monday night, R.Evolucion Latina will present Jon Rua and partner to perform, including a speaking engagement by Salgado to open the film of the evening, FAME. Our press program also includes a full page brochure ad, promo placement in 600 gift bags, celebrity interviews, red carpet access and special events. More info?

183Xtend Gets National Press Exposure

Over the last several months, we've worked with client, Andrea Rogers of Xtend. From strategies, new website design, production of online videos, interactive teacher forum, special events and marketing collateral, the results are astounding. The summer's sizzlin' as we get word from multiple press success stories. Andrea has been featured atGlamour.comWPIX 11My Lifetime, Yahoo SHINE! and many more. Rush to her site, she's the next "it fit" girl.


The Longest Legs on Broadway Got their Sea Legs

The Longest Legs on Broadway Got their Sea Legs

EB & A partnered CHICAGO The Musical with Celebrity Nationals at Seato ensure that dance families got locked-down on Broadway's Sure Thing. A three-way cross promotion was developed including gendanceas a media outlet for advertising and post-promotion. An Enter-to-win for a family 4 pack, autographed soundtracks, show promos, and more took place while performers sailed into the sunset on two cruises; one to Florida and another to California. The results equated in word of mouth, e-blasts, new lead generation with approx. 450 targeted responses, stage mentions, trivia and brand buzz to continue in gendance.

What’s your brand been up to?

Elizabeth Barry & Associates

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