"I used to look at MTV. My brother (Jackie), I'll never forget, he'd say, 'Michael, you gotta see this channel. Oh my God, it's the best idea. They show music 24 hours a day!' So I said, 'Let me see this.' And I'm watching it, I'm seeing all this stuff going on and saying, 'If only they could give this stuff more entertainment value, more story, a little more dance, I'm sure people would love it more.'
About MTV not playing the music of Black artists:
"They said they don't play [Black artists]. It broke my heart, but at the same time it lit something. I was saying to myself, 'I have to do something...I just refuse to be ignored.' So yeah, 'Billie Jean,' they said 'We won't play it.'
"But when they played it, it set the all-time record. Then they were asking me for EVERYTHING we had. They were knocking our door down. Then Prince came; it opened the door for Prince and all the other Black artists. It was 24-hour heavy metal, just a potpourri of crazy images. They came to me so many times in the past and said, 'Michael, if it wasn't for you, there would be no MTV'. " - Michael Jackson, Ebony - December 2007